Website Design or Redesign
Edgedata have the experience, knowledge and freshness that has given us national recognition for our sites. The ability to translate a brand proposition and experience across digital communications.
Building a relationship with your customers by understanding their needs
Understanding audiences through psychographic, demographic and behavioural lenses ensures Edgedata account for varying user contingencies ensuring appeal and ease of use in our designs.
Edgedata uses the results from in-depth analysis before we commence any project. Utilising tools including site maps, workflows, prototypes and digital mock-ups we create a project’s information architecture and user interface with the knowledge and understanding of how the cognitive needs of the user impact the total experience.
With the information architecture understood, Edgedata turns to creating the user interface. We are experts in developing and designing User Interfaces that empower and inspire the customer to complete tasks effortlessly and quickly. Intuitively designed applications enlighten and educate users.
Brand Integration – Build Brand Equity Online
Whether we are designing for an existing brand steeped in heritage or tasked with creating and designing a new one, Edgedata excels as a brand leader. Our experience helps us centre on what kind of visual branding strategy is desirable for the audiences who will be interacting with your website.
We have enjoyed great success working with both established and new companies and can offer a comprehensive, cost-effective and unique design package to ensure your online profitability.