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• Identify what you do better than others.
• Demonstrate the benefits offered by your experience.
• Make your site better - easier and clearer - than the competition.

Your Website must have structure, based on the priorities of your key message.

Which information should be in your Main sections (accessible from every page on the site)? Which information can be in your Subsections (accessible from each Main section)? And what about Explanations (small pop up windows or detailed sub pages for specifications)? Always aim for easy navigation – whether it’s ‘self select’ or ‘guided’. Heard of the three click rule? For smaller sites, no piece of information should be more than three clicks away from your Home page. If you have a large site, use icons and toolbars to improve navigation. Always insist on well-written content.

Draw your own site plan.

• What do you want to tell them?
• What do you want to sell them?
• What will they want to do?
• What do you want them to do?
• What is your most important message?
• Research is a key element in the design of a successful Website.

• What are their needs?
• How can you satisfy them?
• How can you make them use you?
• How do they prefer to get in touch?

• Their identities.
• Their strengths and weaknesses.
• Your own strengths.
• What you do better.
• How you can prove it.
• How you can demonstrate the benefits of your product or service.

• Start and finish with key messages.
• Highlight special offers.
• Emphasise specialities.
• Accentuate strengths.
• Don’t overload your site with technical information

A recent study stated that over 50% of all Internet users are enraged at least once a week while viewing websites

• 87% are enraged when sites are slow to download.
• 83% find help buttons unhelpful.
• 82% don't want to provide details before being allowed into a site

If a site isn't finished, don't post it on the web. All good sites are 'under construction' behind the scenes.

• Well-chosen words are crucial to the effective delivery of your message.
• That’s why we’re always glad when our clients invest in a specialist copywriter.
• Remember - you may only get one chance to impress your visitors.
• So get your text written professionally.

• Information on your site must be distributed carefully and logically.
• Plan your page layout for maximum impact.
• Prioritise information.
• Identify key facts.
• Keep it short.

• Ensure that you’re content is easily understood.
• And easily remembered.
• Avoid jargon.
• Keep to the point.
• Make it easy to read.
• Focus on your busy customer.

• Don't use too many colours.
• Use white space to attract attention. Too much notice is drawn to something by making it flash, blink, spin or pirouette. Surrounding it with plenty of white space can attract far more attention.
• You should stick to regular fonts if you want your site to be taken seriously.
• Avoid using flashing animations.
• Think very carefully before embedding music into you website.
• The type should be neither too big nor too small.
• This text is 12px and should be considered as a standard font size.
• If you need a lot of text, create a further sub-page.
• Remember - it’s a Website, not a brochure!

• Simple illustration beats wordy description.
• Keep file sizes small for fast download.
• Make your pictures relevant.
• Use professional photos and line drawings.
• Never use clipart if you want a professional appearance.

And finally

Promote your site – everywhere you can!

• Stationery
• Vehicles
• Advertisements
• Radio/TV Commercials
• Posters
• Brochures
• Business cards
• Newspaper articles
• Even till rolls